Alperen Çelik - 3

Some of the methods used in advertising are unethical and unacceptable in today’s society. To what extent do you agree with this view?

Give reasons for your answer and include any relevant examples from your own experience or knowledge.

These days companies are using many advertising ways to boost their sales of products or services. Adverts are on television, on the World Wide Web, on the street, and even on our mobile phones. This can lead to some problems such as manipulating the customers and the right of people's privacy. I would tend to agree with the claim that many adverts contain methods of unethical and unacceptable.

In the first place, it is an unequivocally fact that we cannot escape from the psychological effects of adverts. We are inevitably manipulated by the methods they apply. For example, In 2003, the U.S firms spent more than $240 bilion on advertising, and 60 seconds of its airtime during Super Bowl was priced at $2 million. Billions of dollars was spent on these types of adverts. The question is whether these enormous expenditures were worthwile. Researches show that advertising has a large impact on sales, particulary on new products. Nevertheless, most consumers believe that advertising influences others but not themselves. Ironically, consumers who believed that they are immune to the effects of advertising are more heavily influenced than those who do not believe they are immune.

Moreover, personalized advertising is the most dangerous and unethical advertising system in today's world. Generally, companies are stealing our needs, necessaties, our loved materials, and hobbies in social media such as Facebook, Instagram, Twitter, and youtube, or the World Wide Web. For instance, if you liked a square sunglasses on the Instagram, doubtless, you will see similar products adverts on the internet and it is a huge attack to the right of your privacy. Unfortunately, we cannot escape from this fact because nowadays it is almost impossible not to use the internet. We must be careful about this personalized advertising.

To sum up, advertising is now a part of our lives. It is nearly imposible to live without them. To begin with this companies are want cahanging our minds and they want assault our the right of people's privacy. However, as a solution to this, we need to do more research about price / performance balance. In this way, we can buy the right products.