Ayşe Açıkgöz - 18
In their advertising, businesses nowadays usually emphasise that their products are new in some way. Why is this? Do you think it is a positive or negative development?
Today, lots of companies underline that they come up with a novelty connected to their products. This situation stems from a variety of reasons such as the necessity of customer attraction and competitive pressure. I do not support these advertisement strategies. In the following essay, how these methods for advertising cause negative incidents is clarifed in details.
First and foremost motive for businesses to do so is that they have to compete with their rivals in the commercial area. Because of lots of monstrous technological developments, firms have to face endless chain of advertising techniques. For instance, there are two main coke brands, Pepsi and coca- cola, which have been in continual cutthroat rivalry for years. Even though it is impossible to feel the difference between their products, such as light coke and normal coke, these brands usually keep on broadcasting fallacious promos. In addition to this, manufacturers try their chances via dropping the attention of prospective buyers and affecting them with their glamorous ads. Since, they want to make people feel insufficient about their products and leave a message on their brains that changing their goods with the newest ones is necessary and plesaurable.
It is clear as day that the sense of advertising nowadays is unethical and exploitive. First of all, deceptive information regarding brands leads to fraudulent impacts on people. Since even if producers do not add remarkable features to their products, they still try to reflect that there is a significant change in their last outcome. To cite an example, I encountered an ad about a last technology hair product for healthy hair and I purchased it, being influenced by its impressive ad. Yet, the product was a total disappointment for me and I took an array of lessons thanks to this experience. Marketers always lay a trap to individuals in a cruel way and never hesitate while they are exploiting people's money and time.
When it comes to the conclusion, it should be taken into consideration that sellers have miscellaneous triggers while they are creating an ad, such as competetive business world and catching their clients' attentions. On the other hand, their reasons are mostly immoral when noticing that for the sake of making their brands more popular, they sheer cheating people with dishonesty and numerous tactics.
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