Ayşe Açıkgöz - 6

Today, the high sales of popular consumer goods reflect the power of advertising and not the real needs of the society in which they are sold. To

what extent do you agree?

In the contemporary societies, we can easily observe high rates of sales. Modern people have a tendency to purchase kinds of stuff thanks to their economical power. When I consider this issue, I do not see any peculiarity to giving the lion's share to advertisiments. Big companies always try to cacth the customer's eyes via their advertisements and thus, they make an impact in their brains.On the other side, if we discuss about base products, I believe that advirtesements do not have any slight effect on these items. In this essay, I will pen down this issue and explain my opinions.

On one hand, humans need a lot of fundamental substances in their lives. These indispensable goods are purchased in one way or another because of their necessities. Whwn we buy them, we do not actually need any pressure or subliminal messages. To exemplify these products, it can be listed as, basis groceries, stuffs for sheltering and a lot of base materials like that. From this point of view, we can not mention about advertisiments' effect on these products because of their vital roles in our lives.

On the other hand, big companies always have target group to market their products. Their perception of advertisement takes from today's understanding of consumption. To put a finer point on it, nowadays, especially social media users are usually open to any kind of influence, negative or positive, from other's lives. Because of this fact, they are always in need of adapting themselves to what they are focused on. Companies always take advantage of this situation via social media influencers. To set an example, when we take a close look at influencers' instagram profile, we can easily notice that their posts include some sponsor brands' products. Influencers or celebraties always put a secrect pressure on the people by imposing the idea of purchasing somethings. Because of these marketing tricks, people usually could not think twice about their buying ideas and in this way the rates of sales is growing up day by day.

To sum up, apart from the need for buying necessary products which are essentials in our lives, our consuming habits are enoromously affected by advertisements. Although we deny this, these kinds of companies have quite professional tricks on their sale strategies to an extent that they could hire us as a lawyer to defend their products without even we are able to realize it!